Searching for the “Ultimate” Swiss Chocolate

In my quest to find the “ultimate” Swiss chocolate, learning that there was a Lindt factory less than 15 minutes away from where I’m staying was like the moment Charlie finds the golden ticket in Roald Dahl’s Charlie and the Chocolate Factory.

Of course, another aspect of Switzerland that captivates our imagination is Swiss chocolate. Sure, we’ve all had Swiss chocolate before, but how much awesomer would it be to have Swiss chocolate in Switzerland?!  To go right to the source and drink straight from the maw of the gushing rivers of chocolate that flow through these lands?! So that’s what I decided to do. But which chocolate to choose? Go to the local Migros (Swiss grocery store), and there are shelves full of various Swiss brands. After trying a couple — all quite delicious — I still felt I needed to find the “one.” And so began by quest to track down the “ultimate” Swiss chocolate.

The first place I started was with my colleagues. Being Swiss or having lived here for a number of years, they, I was sure, would quickly resolve my predicament. So at lunch one day, I popped the question: Which Swiss chocolate is best? Their answer? Lindt. Seriously…? Lindt?! The very same balls of chocolate (the more technical term would be “Lindor truffles”) I can grab at a Ross discount store checkout aisle back home? Surely, they didn’t mean that Lindt? But they did. I didn’t travel halfway around the world on this quest only to go down on the first punch. I pressed on.

I turned next to Google. Surely this all-knowing, omnipotent algorithm would pierce through the “alternative facts” and “posers” and tell me who the real ultimate Swiss chocolate is?

Lo and behold, Google’s answer turned out be Lindt as well!

The Best Swiss Chocolates (as Googled)

Source: Ranker

Fair enough. It may not be the exotic answer I was hoping for, but let’s be honest, Lindt chocolates are pretty darn good. To sweeten the deal, I learned that there’s actually a Lindt factory less than 15 minutes away from where I’m staying! So, feeling the way Charlie felt when he came across the golden ticket in Roald Dahl’s Charlie and the Chocolate Factory, I went to see for myself.

It turned out that the factory itself was not open for visitors, but that didn’t stop me from having a blast in the factory chocolate shop.

He turned and reached behind him for the chocolate bar, then he turned back again and handed it to Charlie. Charlie grabbed it and quickly tore off the wrapper and took an enormous bite. Then he took another…and another…and oh, the joy of being able to cram large pieces of something sweet and solid into one’s mouth! The sheer blissful joy of being able to fill one’s mouth with rich solid food!
‘You look like you wanted that one, sonny,’ the shopkeeper said pleasantly.
Charlie nodded, his mouth bulging with chocolate.

― Roald Dahl, Charlie and the Chocolate Factory


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