I love how Leroy Merlin, a French home improvement store, blends the literal and figurative in this poignant commercial (by BETC Paris) to produce a truly poetic piece. The young couple starts their life together, moving into a rundown house and “setting sail” in it. Over time, they turn the house into a home, working together to rebuild and renovate it. All the while, you can see the gentle rocking of the house as it sails along — a visual representation of the pattern of daily life. Inevitably, they run into “stormy seas” (again, a blend of the literal and the figurative), but they work their way out of it together. The soundtrack, a cover of Rod Stewart’s “Sailing,” is incredibly touching as well.
In this touching commercial for French home improvement store Leroy Merlin, a young couple starts their life together, moving into a rundown house and “setting sail” in it.